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Magazine : "MIT'S Magazine of Innovation"

Magazine published by the MASSACHUSETTS INSTITUTE OF TECHNOLOGY

Description :

Created in 1899 and relaunched in 1998

Technology Review's mission is to indentify and analyze the process of innovation and to provide the readers with.

Technology Review, trusted by its readership, serves as an authoritative reference in the field of new technologies : e-business, HT, biotech and Nanotech.

Diffusion :

"Technical Elite" - Decision-makers

The readers of Technology Review are founders of companies, leaders of the business and technology worlds, being extremely influential within their sector.

4 000 companies have been created by MIT graduates (Campbell Soup Cy, Gillette Cy, Hewlett Packard, Intel, Texas Instruments among the most well-known).

Periodicité :

6 issues per year

Audience :

490,000 copies A.B.C. guaranted (over 96. 000 of which are sent to former students).
- 90% by subscription
- Circulation constantly increasing

Readers :

*Professional/Managerial : 82%
*Average age : 47,7
*Men : 85%
*Any college : 96% - Post Grad Degree : 50%
*High purchasing power
*53,3% of readers consider Technology Review to be if not the best, then one of the 3 best magazines they subscribe to.

Prices :

4 color

Quadri	Dollars
P1 page bleed :	$ 19,398

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